Full Careers
What changes should I make to my site to encourage visitors to return?
I have a small totally free web site (http://jobsearchlog.com) designed to help users organize their job search. it isn't a job search engine but more a way to keep track of the jobs they've applied for, and send custom cover and cold call letters through email or print. I am getting quite a bit of visits and registrations because of links from some state Unemployment sites and other career counseling organizations in the US and Canada but I don't get enough people taking full advantage of what the site offers. What is it missing? Not designed well. Not something anyone would need to use? Any input you have would be greatly appreciated. Once again the site is http://jobsearchlog.com Thanks, Michael
Public Comments
- Make more attracting things
- make genuine articles more attachements and reference materials and some attractive look and feel of the site will make people to visite to your site again and again.
- I visited your site and here are my comments: 1. In your homepage copy, focus on the BENEFITS to users, not visitors. You've stated the following features: - Bookmark the Job Sources you visit often and the Search Criteria you use - Record an unlimited number of Ads you are interested in But you are NOT telling me why I should do that? How will this webapp benefit me? I know it is free, but what exactly is its use? Tell the users what they can achieve by using this tool, not what this tool are. Your homepage should answer the question "What is it for me?" 2. If you are getting sign ups but not enough return visit, then you need to ask the following questions: - Did the user understand the purpose of the tool? - Did they actually do anything when they signed up, or did they just sign up and never came again? - What are the most frequent exit points in your website (check your website logs) - If your website analysis software tracks the funnel process towards the actual use of the software, which process do they usually leave? - Do you have a simple, easy to understand guide on how to set up and use the webapp?
